Beating your Competitors with Image Optimization

Beat Your Competition with Image Optimization

Search engine optimization can be tough – especially if you want solid, long-term results. This is why companies like seoexplode continue to provide much-needed help to businesses who want to maximize their profit potential and blast the competition out of the water.

One area of optimization that bears focus and more attention nowadays is image optimization, as Google has rolled out the feature that allows people to “Visit Page” or simply, jump to the website that is hosting the image in question. Some years ago, image searches were simple – people just wanted to see images.

 

google image search

Now the Google Image Search sub-function of Google is being used directly by people who are looking for products and services. What this means is that when someone types “bicycle pedals” and hits the Images tab on Google, he’s not just looking pictures of pedals – he might be looking to buy.

If you have a bicycle parts store, this is a pristine and awesome opportunity to bring part of your inventory directly in front of someone who hasn’t even left the search engine yet.

If this has gotten you excited (and it should) and you’re curious as to how you can beef up your image optimization efforts, here are some guidelines:

  1. Do not overlook the naming of your image files. The actual image files should contain carefully selected keywords that revolve not just around your target market (i.e. making it easier for them to find you) but also around user intent, or what people might be thinking of doing when they visit your website. Remember: user intent plus content equals success. Content that doesn’t have any particular purpose is problematic, period.
  2. Image names should omit articles and should be highly specific and descriptive. Hyphenation to separate each term in the phrase or title is imperative. This helps Google index the images and consequently, this will help in the surfacing of the images, too.
  3. Make sure you fill up at the alt and title properties of your images. What we’re trying to do here is to increase the overall coherence of your website by taking into account all of the important elements in it – text, video, and images included. If you can boost the SEO of your website by tweaking the image attributes a little, that would be a great boost to your efforts, right?

alt example

  1. The alt attributes of image files are voiced out or played by voice-assisted technologies. Think Siri, Alexa, and all of the other voice-assisted technologies that people are now using. Now with this in mind, you would want to still be specific and descriptive, and there also has to be good grammar and coherence when you write these attributes.

Obviously, keyword stuffing will be a big disservice to people who might be interested in buying, because they want specific information, and you just can’t get that when phrases and descriptions are over-stuffed with keywords. Such descriptions also tend to become repetitive and boring – and these are things that you do not want when surfing the Web.

  1. What about product images, say like physical products? Think SKUs, ISBNs, model names, model number, series numbers, manufacturer information, etc. Adding the year of manufacture (if that is relevant) is also highly recommended for stuff like toys, collectibles, etc.

The type of information that you should add in a series on the file name of the image depends on the market you are serving and what type of product you are selling. For example, if you are selling food, pertinent information should be added on the image file name so people would be able to spot and click what they need ASAP.

For example: “500 grams Kraft cheese spread buy 2 take 1.” Don’t worry about the description of the images being extra long if the extra words help make the names more descriptive and useful for the customers.

  1. When you are done with the image file name and file attributes, it is time to move on to the surrounding information of your images.

Normally what Google does is it first takes a look at the attributes and properties of the image file itself, and then looks at the surrounding information to build the context of what the image is about. While image recognition technology is still in its infancy, Google will have to rely heavily on this type of machine learning to unlock proper identification and contexts of the images.

Two types of information are really important at this point in time: the caption of the image, and any other text that follows the caption. Basically, anything and everything on the page helps Google rank websites based on what types of images they have in the first place.

file types

  1. Let’s talk about file types. We know that there’s a lot of talk about using the PNG format for the Web because these often offer clearer images and better resolution.

However, when you look at the picture from the viewpoint of someone who is trying to improve image SEO, you have to take into account page loading time, which can be drastically affected by image bloat.

While there is plenty of debate over this, especially if the website is all about aesthetics and nice images, the general rule of thumb for websites that don’t specifically need to feature high resolution images is to stick to JPEG format instead of PNG.

Use PNG if you need transparent backgrounds, or if you need the image to retain its gloss and shine even when stretched (like your website’s logo). You can also use the SVG format if you are uploading vector images (just make sure that your server is able to cache and compress SVG files), and finally, if you really need to use GIF files, do so only when you need a bit of insightful animation on the page. GIF isn’t so bad – it’s used in social media platforms and popular meme pages like 9GAG almost obsessively. But do be moderate when using it for more professional websites.

  1. About the file size: the ideal file size for images is 100 kb or less. It may sound a bit restricting, but keep in mind that your page is composed of other elements that require downloading.

Every element needs to be downloaded on the page before the page would even work. So in the end, by keeping the web page images lightweight, the entire page could load in less time and require less data, too. A web page that’s only 250-300 kb big is a dream when it comes to loading time – so strive for it.

  1. Experimental file formats like JPEG 2000 and JPEG XR may not be rendered properly by some desktop browsers, so you can expect a bit of struggle with mobile browsers as these are not developed as stringently as their desktop counterparts.

But who knows? In time, these so-called experimental formats just may be the future of images for websites. But for now, be moderate (again) with using them and make sure that you test, test, and test before deciding to make any new image format a final pick for your web pages.

  1. Image sizing is also an issue with mobile browsers, so make sure that your CSS is responsive and will automatically resize photos to fit the screen size of the mobile device accessing the website.

An image width of 2560 pixels is normal however, for images that are to be loaded on a desktop PC. Images are less iffy to load on desktop PCs because of the screen size available. Remember: dynamic serving of images is cool for mobile devices.

You can use GIMP (this one’s for desktop) to compress any images. TinyPNG on the other hand can be used to compress both PNG and JPEG files before they are uploaded to your server.

Finding A Trusted Jewelry Buyer Is Easier Than Ever

Rewind time a bit, and you will find that you would not be able to sell a lot of different things for top dollar. For instance, if you had a lot of jewelry that you didn’t use any longer, or you had to deal with a variety of different broken, dusty, or old pieces of metals, what would you do? Many people would just hang onto things, or sell them to a broker in a mall or just throw things out.

Today, you don’t have to do that at all. In fact, you could get paid top dollar for certain things, especially if you know where to look. For instance, if you were to go with www.cash4jewelrynow.com, you could end up with a big push forward in terms of what you want to work with. If you aren’t sure about this, perhaps look at a few things that make this option so good to work with today.

Years of Experience

Cash-for-JewelryThe first thing that you are going to find to be true is that this company has a lot of experience in working with precious metals. You will not find many other companies that have the same kind of reputation that you will get with this option.

This is something that you will no doubt want to explore and see for yourself. Simply look at the website, www.cash4jewelrynow.com, and see what they offer. You are going to find that they are second to none in offering resources to people that want to sell items outright. If you have gold, silver, or other items, you can make money fast with them.

They have years of experience and they have a lot of reviews that are going to help you make an educated decision overall. You can’t really fake experience, and you can’t do anything to elevate it, except for waiting. This is a company that has been around for some time, and will definitely be worth exploring on a greater level if you are looking to make money with precious metals that you have around.

Top Payouts

Another reason why so many people utilize trusted resources is because they are paying out top dollar. Not every company does this, mind you. Some companies will only pay you a little bit of money, and that’s never a fun thing to go forward with.

There are a lot of different ways that you can look at this, but in the end, if you are going to sell jewelry to anyone, you need to make sure that you are going to get a lot of money, right? Why would you sell items for less than the value? Especially since you can see how much precious metals are going for today.

An ounce of gold, for instance, could garner you a thousand dollars, so why do some companies offer way less? That’s not the case with a trusted source, that’s for certain.

Get An Evaluation

If you are not sure whether or not your items are worth anything, you could always visit www.cash4jewelrynow.com and contact them directly. You may be surprised by what some of your old, unwanted, broken, and unused items are valued at.

This is especially true for those that are looking at making money with items they have lying around. There is no reason why you should dismiss using options of this type. Go with a trusted resource and you will not have to worry about the bigger implications that come with not using, or selling your jewelry. If there is a financial problem, you can rest assured that you will have money on hand, if you sell your items overall. It’s a positive push forward, that’s for certain.

Tactics to Become One of the Best Motivational Speakers at Schools

Motivational speakers have found schools a perfect venue to concentrate on. This brief article will give you tactics on how most great motivational speakers appeal and specialize to this niche market.All details are also provided in motivational-speaker-success.

1. Immerse yourself in the teenagers’ world. Know more about their lifestyle and pop culture. Read what they usually read such as magazines and websites. Learn how they communicate and express their feelings. Connect with them through finding out how and what they think about, and most importantly, what they care about.

2. Your best source is yourself and your own experiences as a teenager. Times might have changed but there are still topics and aspects that are timeless and universal. The way you dress during your teen years might be different now but the way you express your feelings before such as through arts is still a medium used by most teenagers. Teenagers still worry about love, dating, social acceptance, relating to authority, avoiding embarrassment and making a transition from childhood to adulthood. Pull all these topics to a powerful presentation through drawing out from your experiences.

Motivational Speaker3. Never ever talk down to teenagers. The people around probably have told them a thousand times not to do this and that or they have been scolded all day long. You will catch their attention and at the same time become credible through showing humility and vulnerability.

4. Be genuine. Share insights and experiences that you truly believe. Avoid giving clichés. You are not one of them so avoid dressing or talking like them unless that is your true expression of your sensibility.

5. You must communicate with your target school in advance to know what is happening inside the campus. For instance, there is a basketball championship game or upcoming prom night. This will allow you to connect with your audience through your prepared materials.

6. Go to the decision makers – the student council advisors and activity directors to market your skills and services. These people are in-charge of making plan assemblies and inviting speakers.

7. Put a competitive price to yourself. Schools have smaller allotted budgets for speakers compared to big multinational companies. You have to really work double time if you are making a living out of becoming a speaker at schools. If you are after for a bigger salary or speaking engagement rate, schools are not the best place for you to use your skills.

8. Establish your network with other motivational speakers. Usually, a motivational speaker cannot conduct a session for a number of times in a year in a school. He can suggest someone who can do the job. Plus, if a motivational speaker’s schedule is fully booked, he can suggest an alternative speaker. Of course, you want these motivational speakers suggesting your name. The perfect way of cultivating relationships is to search for opportunities. They would also want to return the favour in the future.

9. Target booking yourself to two schools in a day. An ideal combination is middle school and high school. Offer the two schools a good discount professional rate if they are going to book you on the same day. Give additional discounts if they can refer you to other schools before or after the date of your speaking engagement with them.

10. Assist the schools in getting sponsors. These can include local vendors and businesses with the school. You may get in touch as well with local service organizations. You can also offer a free session at their breakfast meeting during a general assembly.

11. Offer the schools a parent program. This is a great way to expose yourself to the parents who are mostly working professionals. This will also reinforce your networks and build your credibility with parents. The best time to schedule a talk with parents is in the evening after your speaking engagement with the students.

12. Ask from activity directors and principals if they can refer you to other schools and colleagues. Tell them if they can write a testimonial letter to serve as your marketing tool.

 

How to be a Savvy Golfer: Buying Discount Golf Clubs

golf-clubs Golf can be one of the most expensive sports to play, given the numerous tools, equipment, and clothing and not to mention, the membership fees associated with it. It’s very easy to spend an entire month’s salary on discounted golf clubs, polo shirts, and spiked golf shoes – even on accessories like belts, visors and glasses. Although it is always so enticing to shop for the latest clubs on the market, a golfer must be very practical about the fees and costs of golf equipment and the corresponding time spent using it. Fortunately, this sport can be enjoyed without having to spend a lot. One of the most significant parts of playing golf is choosing the right club.

There are a couple of golf club types available in the market, and these usually vary in length, type of putter, driver, and weight. This would determine the swing, strength, and distance of the stroke that can be made. Fortunately for savvy players, there are a lot of ways to find other options when it comes to buying high-end golfing equipment. This however, does not necessarily mean that golfers, who are on a tight budget, would only be entitled to less powerful clubs. The key is finding the right place to buy.

Assess the Need for a New Golf Set

Most people would simply conclude that they need new discount golf clubs, only to realize that purchasing a brand new set isn’t really a solution to the trouble. An exception of course, would be beginners who are just starting to invest in their own golf sets. For those who are already playing, maybe an upgrade, not a replacement, would be fine. Some valid reasons for an equipment upgrade include achieving necessary improvements in skill and acquiring a higher level of expertise. Always remember that purchasing a new driver wouldn’t necessarily mean substituting a lot of wood clubs in the golf set.

Buy Discount Golf Clubs to Match Ability

The most important way to get the right kind of golf set is to choose one that matches the golfer’s ability. For novice golfers, getting the most superior model wouldn’t be necessary. The latest models would often be suitable for advanced, veteran golfers. You should also get the right club for your height. A lot of clubs come with a general shaft length. Taller players who are 5 to 6’6″ should get clubs with longer shaft lengths.

Set a Budget for Your Discount Golf Clubs

For beginners, a driver, putter, 3-wood, a pitching wedge, and a set of five irons (namely 5, 7, and 9) would be enough. For most experienced players, a hybrid with lofting of 24 degrees could be a substitute for the 3- and 5- iron sets. Another way to prevent overspending is to sell previously used golf sets, when updating your discount golf sets.

Purchase Used Discount Golf Clubs in Good Condition

You can ask your relatives or friends to refer someone who is selling their old clubs at a discounted price. This way, you can easily find the most suitable set, and get it from a trusted source. There are also online shops that are dedicated in selling used golf sets, just make sure you’ll be vigilant in every transaction.

Find Professional Shops Selling Used Clubs

Best-Golf-ClubIn some cases, there are sports shops that promote the buying and selling of used clubs, particularly those that are in very good condition. This can be more costly than resorting to online shops or directly purchasing from the previous owner, but this gives you the benefit of getting better-quality equipment. Just a reminder when purchasing used golf clubs – don’t be too fazed by the appearance of grips. They may often be worn or damaged, but they’re inexpensive and easy to replace. You should, however, look after damaged grooves, rusty metals, and a lot of nicks.

Take Time to Go Over Online Reviews

There are a lot of threads and online reviews where you can get insights from. It’s important to know what other players have to say on the equipment you’re planning to buy.

Visit Online Sports Shops

Online shops do not only give you the convenience of purchasing items with just a few clicks, but they also offer a lot of promos, discounts, and freebies. In some cases, discount golf clubs can go to as much as 70% off their original price. This is your optimal choice when shopping for an upgrade or replacement, because it’s a brand new and yet, inexpensive. You can even enjoy bigger discounts when you purchase more than 2 items, for instance. However, compared to regular-priced items, most discounted products do not usually include a service warranty. Practicing your favourite pastime doesn’t have to be very costly, especially when you know where to buy. With the right skill, source, and patience to find the most suitable equipment, you can definitely improve your abilities and go from novice to veteran in a short span of time. Just be sure to conduct a little research on the brands, the current pricing, and the types of golf clubs that you would be needing.

 

Author Bio
Rockbottomgolf are giving discount offers for the best golf clubs. If you want to buy any golf accessories visit them and get these benefits.

Common Problems of Misting Fans and How to Deal With Them

With the help of misting fans, working comfortably and enjoying the outdoors during summer becomes possible. A misting fan is a multi-purpose cooling system. It can be used outdoors and indoors. It can deflect insects, dust, and unpleasant odors to provide optimum summer relief.

However, when your misting fan fails to work in the middle of a hot summer day, it becomes an additional hassle. In solving misting fan’s problems, it is important to know the causes. The low quality of the product may be the cause of the malfunction. But if you purchased a topnotch misting fan, your usage, maintenance, and storage ways may be the reasons. To help you prepare for misting fan problems, you should be familiar to the most common ones. These are:

Misting fans

1. Uneven or insufficient mist

 

Before you look for damages, make sure the water supply is enough. Inadequate water supply may prompt the nozzles of misting fans to give out little to no mist at all. The nozzle reduces water from the reservoir into droplets. The water droplets, which will turn as fine mist supposedly, will be distributed by the fan. Fill the reservoir with enough water or attach the water hose properly to guarantee sufficient misting.Several factors may cause this problem. One factor is the clogged or damaged nozzle of misting fans. Mineral buildup and calcification commonly clog the nozzle of a misting fan. Dust accumulation can also cause unsatisfactory mist. A damaged nozzle is attributed to large water droplets as well.To avoid these, you should clean the nozzle regularly. To clean the nozzle, turn the misting fan off and unplug it. Detach the nozzle then soak it in vinegar. Wash it using water afterwards. Let the piece dry for a few minutes before attaching it back to the misting fan. But when the damage is severe, nozzle replacement is the final resort.

 

2. Filthy mist

 

Mist is the soothing factor of a misting fan. However, it can turn out to be an annoyance when the mist is so filthy. The dust that clogged the nozzles may also be the one polluting the mist. However, the dust that piled up in the fan blades or grills can be blamed for dirty mist as well. If you misting fan’s grills are made from metals, it may rust and as a result, the mist gets polluted.To control these problems, clean the nozzles, fan blades, and grill on a regular basis. Before and after you use your misting fan, make sure the grills are dry. Misting fans are likely to gain dust and rust during the storage period. You can use a fan cover to keep dust and rust away from your cooling system when you store it.

 

3. Leaks

 

Leaks in your misting fan’s reservoir lead to more problems. If these leaks go unnoticed, your water consumption can also increase. A do-it-yourself repair is not an option, urging you to call for a repairman. Aside from the service fee, you will face replacement costs as well.Buying a high quality misting fan can ensure a more durable reservoir. But when the reservoir is broken, the delivery can be put to blame. In this case, take advantage of the warranty that comes along with high quality products.

 

4. Faulty control

 

The adjustable settings of a misting fan enable you to use it indoors and outdoors. You can modify the mist settings into dry settings to use it while you are inside the house or office. The mist setting is for outdoor use. But when these settings don’t work properly, you have to rely upon a repairman. This is because the inner structures of the misting fan usually trigger faulty control. These structures are complex. If you decide to repair it on your own, you will probably end up causing more problems.There are other misting fan’s problems out there. Insufficient and filthy mist, leaks, and faulty control are just the common ones. To ensure a durable and efficient cooling system, you should only select top-class misting fans. Observe proper usage and maintenance as well.